top of page

You Are Loved

Our Story

Mission Statement:
You Are Loved Mission brings love to the homeless, to people in correctional/rehabilitation facilities, to the youth, and to all others who read the You Are Loved message.​
What Is Love?
“We have come to know and to believe in the love God has for us. God is love, and whoever remains in love remains in God and God in him.” - 1 John 4:16


God is love. Therefore, everybody that reads the “You Are Loved” message encounters the love of Christ.​

What Is You Are Loved Mission?

There is a lot of brokenness in the world. Though physical poverty is addressed by many wonderful foundations, the emotional and spiritual poverty of our brothers and sisters is often overlooked, especially those who are experiencing homelessness, those in correctional facilities/rehabs, and the youth.

You Are Loved Mission aims to meet that need with a message that invites people into living in identity, dignity, mercy, and purpose. The message is the good news of the Gospel: You Are Loved.

We believe that as people encounter the Lord and begin to follow Him, He will guide them and provide for all their needs, as Matthew 6:33 tells us “Seek first the Kingdom of God and all else will be added."

What Inspired This Mission?
"It all started with a vision I received in 2019. With photography I had grown a large following on Instagram, and had the idea to start a clothing line. I figured I could spread it well through social media, but was unsure what the clothing line should be. I was at a FOCUS Catholic Conference (SEEK19) , and while praying I said "God, I don't know what to do with this clothing line, I'm giving it to You. What do you want me to do?" At that moment, I had a vision. The vision was of a girl waking up with black makeup smeared under her eyes, and she looked like she had been crying. She got out of bed, walked into the bathroom, looked into the mirror, looked down at her shirt, and it said "You Are Loved". The girl smiled.
As soon as the vision ended I exclaimed in my head "Woah, that's it!"  After the conference ended I went home and searched for scripture about love. I came across the verse 1 John 4:16, saying "God is love", and realized the magnitude of the message He had just given me, that it brings Gods presence everywhere it's displayed. 
So the clothing line began, and after about a year of selling shirts, the sales died down and my financial partner backed out. I had tons of shirts left over, and I began bringing them to something called Labre and giving them out. Labre was an outreach day (named after St. Benedict Joseph Labre) in which we would set up a table in areas where the homeless gathered, and we would give out coffee and donuts. The first person I gave a shirt too was a guy sitting by a tree. I walked over to Him and asked if He wanted a T-shirt. He said "Sure, what does it say?" I told him it says You Are Loved, it's a reminder God loves you. He said "You know, after everything I've done it's kind of hard to believe that sometimes." He then opened up about how he had been battling a heroin addiction for years, and that gave me an opportunity to share my story and how I had a heroin addiction years ago, but the Lord broke the chains of addiction in my life and gave me new life in His love. I asked if I could pray with him for the Lord to do the same in his life. By the time we were done praying he was saying "Thank you Jesus" over and over again out loud and was crying tears of joy. I witnessed this man encounter Jesus right in front of my eyes.
Over the course of the next week God revealed to me that this is much more than just a clothing line. It's a ministry, a mission, to spread this message to the broken and bring people into an intimate encounter with the healing and transformative love of Christ. 
At another FOCUS Catholic Conference, SLS20, a friend told me to ask Jesus a big question in Eucharistic adoration. He told me to ask "Jesus, what specifically is my mission?" I did so, and what I received was "Bring love to the homeless, bring love to people in correctional facilities, and bring love to the youth." From this point on, I began taking steps forward to build a non-profit ministry, You Are Loved Mission, to do exactly that." 
- Bobby Kenney III
What Is Happening Now?
As of March 2021, we are officially an established 501c3 non-profit corporation. Since then, over 250 “You Are Loved” shirts have been donated to the homeless and youth, 10’s of thousands of cards given out, four 16ft murals have been painted in homeless shelters, 4 banners have been put up in schools, and many of the youth and adults we’ve reached continue to actively wear the shirts and give out cards themselves.

We are currently in a season of fundraising, as Bobby Kenney III and Adam Nicholson are now full time missionaries and have sacrificed their careers to serve this mission. We are diving into mission support raising so that they can do the work they are doing at a larger scale in 2023 while also providing for their families.


Another project we are fundraising for is having a mobile coffee shop that aims to provide coffee, clothing, and community. This would be stationed at different locations to minister to those experiencing emotional and spiritual poverty, and would help develop a greater culture of love in the community. It would provide others an opportunity to be on mission with us on our mission days of going out and bringing Christs love to others, and most importantly would help those on the receiving by leading them into an encounter with the transformative and healing love of Christ. We would be giving out coffee, You Are Loved clothing, and donuts, some sort of card/literature that invites them deeper in the faith, and an opportunity to hang out with us and others to have good loving fellowship, conversation, and prayer.


 Funds will also be going into other means of spreading the "You Are Loved" message which may include billboards, murals, prayer cards, and supplies for mission/ministry outreach days.

How Can I Get Involved?
There are many ways to get involved and join us on mission:
  • Partnering with us financially to support our missionaries and help further the efforts of spreading Gods love
  • Praying for the Holy Spirits guidance in this mission
  • Visiting our online shop and purchasing items that equip you to spread the message in your community
  • Donating a t-shirt
  • Handing out cards
  • Requesting a Mural/Banner to put on display in your workplace/establishment
  • Loving your neighbor
All donations and contributions of any scale are greatly appreciated and are important to sustaining, developing, and growing this mission.
Thank you for all of the love and support,
I love you all and Jesus does even more!
- Bobby Kenney III, Founder/President
bottom of page